20 Feb Tesco report strong sales of Organic foods
While fruit and vegetables continue to be the most popular choice for shoppers, over the last 12 months the retailer has seen increasing numbers of customers looking to buy organic fish, dairy produce and general grocery items.The increase in demand is a direct result of the supermarket’s commitment to offering customers a wider range of quality organic foods in more of its stores and lower more stable pricing – making it a more accessible option for shoppers across the country.
Areas that have seen the strongest growth include:
Fruit and vegetables including apples, bananas, carrots, salads and root vegetables – up by nearly 17 per cent
Grocery items such as olive oil, pasta and cooking sauces – up by nearly 16 per cent
Fresh meat including chicken, lamb chops, steak and eggs – up by 13 per cent
Chilled foods such as milk, houmous and cooked meats – up by nearly 13 per cent
Tesco organic food spokesman Tina Moore said:
“Due to our long-term partnerships with suppliers and producers across the UK, we’ve been able to improve the quality, range, availability and price of our organic products for customers.
“We are seeing that shoppers are increasingly looking to buy organic food but it needs to be affordable and consistently high quality all year round for it to be considered a viable option.
“The popularity of organic food began with fruit and vegetables but we are now seeing customers exploring areas such as grocery, fish and dairy, so you can now use organic produce for the whole meal.”
Last Autumn Tesco teamed up with the Organic Trade Board on an initiative which helped customers discover the breadth of the range on offer in its stores.
They provided boxes containing organic goodies so that shoppers could create their own organic meal at home.