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Retailer Bravissimo heads to Chelmsford this summer

06 Apr Retailer Bravissimo heads to Chelmsford this summer

A leading retailer for women’s limgerie whose slogan is ‘inspiring big boobed women to feel amazing’ will open their first Essex store this summer creating around 20 jobs.

The 2,800 sq ft outlet will be the 27th UK store to be opened by Bravissimo since it rst started operating 22 years ago from Founder and Chief Executive Sarah Tremellen’s front room.

Bravissimo Founder and Chief Executive, Sarah Tremellen, said: “When I started the company 22 years ago, the aim was to provide an environment for big boobed women to feel good about themselves. There’s a real sense of fun and community in our brand so we wanted to design our new store to reflect this and to create an inclusive, confident-boosting and fun shopping experience.

“Our customers in Essex have been asking us to open a shop in the city centre for a while and we’re thrilled to be able to finally grant their wishes. We’re looking forward to welcoming every one of them in to see us in our new home, it’s a great location and we can’t wait to see all our customers – both old and new.”

Bravissimo’s new Chelmsford store will open its doors this Summer and will offer an uplifting fitting service and Bravissimo’s full collection of lingerie, bra-sized swimwear and unique clothing range designed to fit and flatter big boobed women.