18 Feb Mixcloud celebrates 10th year with new brand identity
Mixcloud is 10. To mark the occasion, the audio streaming platform is launching an all-new brand identity, and announcing its mission for the next decade: to get more fans directly supporting the creators and cultures they care about.
Making waves in audio culture
Mixcloud, the global community for audio culture, is a leading streaming platform used by tens of millions of creators and listeners worldwide. It is home to a unique catalog of 50 million handcrafted radio shows, DJ mixes and podcasts that span every genre, taste and scene. Fans typically come to Mixcloud to listen deeply to specific creator channels they love, with the average listener engaging for over an hour a day.
Mixcloud led the way in paying artists, songwriters and rights-holders royalties from DJ mixes and radio shows, using their unique licensing model and content ID system. Now celebrating their 10th birthday and a fresh brand identity, the company lays out their vision for a more sustainable future for online music.
“We started Mixcloud to solve a simple problem: to help DJs, radio stations, festivals and labels connect with listeners, fairly and legally. Our purpose has always been to amplify culture and community. A decade on, we believe streaming platforms can do much more to help creators make a living from their work. We’re heading into 2020 with a refreshed brand and a refined mission: to supercharge the relationship between audio creators and their biggest fans, so that they can keep creating, distributing and amplifying their art sustainably,” says Nico Perez, Co-founder at Mixcloud.
In December 2018, following announcements about unique licencing deals with all the majors, Mixcloud launched Select, a direct fan-to-creator membership model that recognized long-form audio creators (DJs, online radio stations and podcasters) as part of the online revenue mix for the first time. Thousands of creators are now using the service to build their own “next generation fan clubs”, offering their subscribers exclusive content and other tailored benefits.