17 Apr Leading Essex PR Firm Celebrates Success at National CIM Awards
Leading Essex-based PR agency, Big Wave PR, celebrated being a runner-up at the national Chartered Institute of Marketing (CIM) Marketing Excellence Awards for ‘Best Use of PR’ at the Grosvenor Hotel, London on 12 April.
Big Wave PR gained a runner-up place for their campaign with D Day veterans and the Royal British Legion. At the awards ceremony they were congratulated on their achievements by top comedian and TV presenter, Katherine Ryan. The organisation also met up with the five other UK-based finalists, which included Facebook in partnership with the National Gallery, Vision Express and retailer Intu – the top award was given to Intu.
Big Wave PR’s campaign “D Day Veterans – We Need You” got the message out about free tours to Normandy for D Day veterans to return one last time with a family member and a carer. The tours are organised by the Royal British Legion and funded via LIBOR fines. Thanks to the PR campaign, which hit all the nationals, regional newspaper headlines and multiple broadcast outlets, the number of veterans signing-up for the tours more than doubled in 2017 with even more scheduled to make the trip back in 2018.
Hilary Collins, Founder and Managing Director, Big Wave PR says: “We’re ecstatic that our work has been recognised as one of the best PR campaigns in the country – it’s a real honour. It is an absolute privilege to work in partnership with the Royal British Legion and be able to give veterans the opportunity to pay their respects to their fallen comrades and finally lay old ghosts to rest.”
To find out more about Big Wave PR, visit www.wearebigwavepr.co.uk.