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FORBES 30 UNDER 30 Nod For Primo Toys CEO Filippo Yacob

26 Jan FORBES 30 UNDER 30 Nod For Primo Toys CEO Filippo Yacob

Filippo Yacob, CEO of Primo Toys and creator of Cubetto, the award-winning, Montessori-approved coding toy for girls and boys ages 3 and up, has been named to the Forbes magazine 30 Under 30 Europe list, heading the Social Entrepreneurs category for the class of 2017.

The Forbes 30 under 30 lists are compiled annually by Forbes magazine, bringing together 300 of Europe’s leading young change makers and innovators from 10 different categories. Yacob shares the 2017 list globally with boldfaced names, such as actress Margot Robbie, olympic gold medalist Michael Phelps, Pulitzer Prize-winning journalist Wesley Lowery, and social media personalities Kylie Jenner and Tyler Oakley.

Cubetto is the only screen-less programming system, powered by a revolutionary coding language made of colourful blocks that lets children write their first computer programs starting from age 3. Cubetto represents a major benchmark in the field of computer programming, as it significantly lowers the age barrier for learning to code by removing the need for literacy.

Technology entrepreneur, Fillipo Yacob founded Primo Toys in 2013, with the aim of providing a better way to introduce 21st century skills like computer programming to his 3 year old son. Cubetto was created in 2016, and became the most crowdfunded educational technology invention in Kickstarter history, with a number of awards under its belt including Red Dot, Cannes Lion and Junior Design. Today, Cubetto is enjoyed by curious little minds – and curious adults – in more than 90 countries, and is considered the gold standard in early learning and coding across the world.

Over the last three years, Primo Toys has significantly grown. The company now has operations spanning four continents, manufacturing facilities in South-East Asia, sales and distribution hubs in North America, head offices in Europe, and thousands of customers in more than 90 countries.

“This is an extraordinary honour,” said Yacob. “At Primo Toys, we believe that it’s crucial for the next generation to understand coding from an early age, and that this can only be achieved through great toys. Cubetto encourages coding through hands-on play – making learning much more enjoyable while also developing logical thinking, sequencing and coding skills.”

“We’re here to build the best educational toy company in the world, one great toy at a time. Being recognized by Forbes’ featuring us on this incredible list gives even more importance to our mission.”