09 Oct 60% of East Anglia residents are influenced by celebrities when it comes to home décor
East Anglia residents are decorating their homes to mimic the styles of favourite celebrities, trends and influencers that they see on social media, a new study shows.
Three fifths (60%) have been influenced to buy a product, or even redecorate a room in their house in a style similar to what they have seen shared by celebrities and influencers online. The rise of social media is a global phenomenon, and in a world of visual posts, consumers are looking now more than ever at the social world for inspiration and décor how-to.
The stats show this is on the rise, with 16% of the region turning to social media for the latest on design and interior trends.
Whilst, the popularity of Facebook is widely trumpeted, for interior design, there is one undisputed online champion – Pinterest. With billions of home décor Pins on the platform, the visual discovery engine Pinterest has become the ideal destination for home décor inspiration.
The study showed that more than one in ten (13%) of those from East Anglia go to Pinterest for home décor inspiration, with almost a quarter (24%) using social media platforms such as Pinterest and Instagram to follow home styling and décor influencers and over a third (38)% to follow home décor brands.
Home décor is experiencing increased attention online. Wallpaper is a prime example of this, traditionally sold by the roll, on shelf, it can be difficult to visualise the product at home. With the increase of visual representation online through social media, searches for wallpaper styles have leapt drastically.